PlastiColors found a need in the market for a range of standard quality colours that would be available to clients at economical pricing, regardless of volume.
PlastiColors launched at Propak Cape Town 2017 their Value Range. PlastiColors found a need in the market for a range of standard quality colours that would be available to clients at economical pricing, regardless of volume. One of the difficulties faced within our industry is colour matching a specific colour shade for a small opportunity. This results in exceptionally high priced masterbatches as well as lengthy colour matching and production lead times.
Michelle Fleming, Director at PlastiColors, explains, “There are many clients without a specific colour shade in mind, who would be more than willing to choose one of 3 blue, red, green etc. colour shade, without having a specific pantone matched. We have formulated cost effective standard colours that will be manufactured in volume lots and will be made available to small and large users at the same per kilogram price.”
To assist the convertors with moving their clients towards the ease of use Value Range, PlastiColors have prepared coloured chip sample chains that are available for their sales representatives to share with potential clients.
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